How Does Digital Marketing Grow Your Business?

Sometimes, if I let my mind wander a bit too far I am genuinely astounded by the level of digitalization of the world that we live in today. The vast difference in the world that I was born into, and the world that we live in now, is dizzying. Out of this revolution came a completely new way of thinking, acting, socializing, and it has completely changed the ways in which we do business. According to Statista, 3.8 billion people in the world are actively using smartphones, that’s nearly half of the entire world’s population. I would assume that about 100% of your target market is engaging in the digital space in some way shape or form. Thus, digital marketing is now the most important tool in growing your business. 

What is digital marketing?

Digital marketing at a very basic level is exactly what it sounds like. It’s marketing of your business, product, or service through digital channels. Digital marketing is also called online marketing. So think of advertising via online sources such as websites, social media, email blasts and newsletters, search engines, etc. 

Some questions to ask yourself as a business owner:

Do I have social media accounts for my business?

Are we active on social media channels? LinkedIn? Instagram? 

Is my business easy to find on search engines?

Do I have a page for my business on Google?

Am I actively updating my website?

Do I have a blog?

Where does my business show up on local Google search results?

Is there someone in my business that is responsible for creating new content? 

How am I currently reaching out to my customers?

How am I obtaining new customers?

How am I sharing company updates, opportunities, specials, and announcements?

The goal in asking such questions is to really check in with yourself and how seriously you’re taking your digital marketing efforts. A business with no digital marketing in this day and age is a business that is not set up for long term success. I personally would like my business to thrive organically for many years to come– which is why I am here writing this blog. 

How does digital marketing help to grow your small business?

The answer to this question is honestly very straightforward. Digital marketing allows you and your business to reach more people, thus converting more customers, increasing sales, and growing your business. Digital marketing creates a unique opportunity for your brand to shine through and stand out from the competition. Online, you can truly be whoever you want to be and the same goes for your small business. You can create, embrace, and grow the brand and business you have always dreamed of by using digital marketing to its fullest potential. Check in with all of us here at CCC if  you have any questions about your business’s growth and digital marketing strategy. We’re here to help you grow and allow your business to reach new heights. We understand that the first leap is the hardest to make but you gotta start somewhere! Cheers to the future of your business.